Why? Why? Why?
Why do you work where you work? Why do you get up in the morning and drive all of those miles? Why do you sell what you sell? etc…
The ultimate question- Why do you do what you do?
For so many, understanding the why has never entered their mind. For others, it is the life blood of everything they do.
I’ve often heard of companies requiring workers that do very boring task on an assembly line to give their employees the chance to get in a car they have built or use the products they are working on. This is an attempt at helping them understand how the boring things they are doing daily are impacting the lives of others. I certainly commend them for doing that, but I often wonder if the rest of the workforce is doing the same.
You may have a career that is more specialized, but you still must be in-tune with your “why”.
With my short attention span, I could not imagine being a dentist having to spend all day looking into the mouths of countless strangers. I can only imagine their focus would have to be on the way they impact others lives by helping them feel good about themselves when they smile. Understanding the “why” can certainly help you get out of bed in the morning, knowing you have a day filled with strangers mouths.
I could also never imagine being a car salesman, but the way a quality car can impact a family and their life for years to come would certainly be enough to make me want to stand on a car lot looking for potential clients.
Regardless of what you do, you have to remain focused on “why” you do it, or you will lose your passion and effectiveness. Understanding the “why” of what you do will also give your clients a connection and make it easier for them to jump on board.
I’m sure you can name countless businesses who understand this principle and several who don’t. I don’t mind being marketed to, but I would rather be part of a mission and vision. I love knowing I am supporting something greater than just a simple product or service. I like making a difference.
So many companies struggle to be successful in a down economy, however, if you can shift your focus from the bottom line of making a dollar to making a difference, you will likely be more successful than you could ever dream.
Why does it matter?
Here are a few reasons to focus on the “why”.
- Eventually, money will lose its motivation
- Eventually, you long for purpose
- Eventually, you long for legacy
I’ve heard stories of people making millions of dollars who traded it in to do something that had a greater impact on others.
One of our greatest needs is to have a purpose and to know that what we do matters. It is nearly impossible to stifle this and prevent it from surfacing.
Discover the “why” in what you are doing and allow that to be your focus. If you can’t find the “why”, then you may want to find something else to do that will line up with something you are passionate about. The option of doing something for years and years and not having a connection with your purpose is not worth it. You will eventually get burned out and find yourself being no more than a cog in a wheel.
This life is waiting for what only you can do.